Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!
Make potential clients see the light with these four steps: apologize, promote, get offline, keep it simple.
How to respond to negative reviews
1. Apologize and sympathize
3. Move the conversation offline
4. Keep it simple
One last Patriot Digital pro tip: leave your business name, location and category out of this. You don’t want your negative reviews showing up in search!